Bridgestone EMEA, Grupo BB&G (BB&G) and Versalis (ENI) have announced the signing of an agreement aimed at establishing a closed-loop ecosystem to transform end-of-life tyres into new tyre
The agreement will bring together the innovation, experience and technological skills of all three companies. The partnership aims to develop a model for the creation of a scalable and increasingly sustainable supply chain.
Around one billion tyres reach the end of their useful service life every year, according to the World Business Council for Sustainable Development (WBCSD)’s Tire Indus...





