Continental is pursuing a holistic approach to make complex and fragmented natural rubber supply chains more sustainable
The latest digital technologies, local involvement in rubber cultivation and close collaboration with strong partners aim to create more transparency along the entire value chain.
“We actively take responsibility in our supply chains. Only when natural rubber is sourced responsibly do we consider it a sustainable material,” says Claus Petschick, Head of Sustainability at Continental Tires. Today, full traceability of natural rubber is practically impossi...
